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When it comes to product shots, we strive to take photos that are as representative of the actual color as possible. However, there are a number of variables involved when it comes to true color representation, including lighting, camera used, camera settings, the color being photographed, etc.
Furthermore, the color you see on your computer screen can vary depending on your monitor settings or the monitor itself. If you are a designer or just looking to nail a specific color, we strongly suggest that you order a sample pack to see the fabric colors first hand BEFORE ordering. This ensures that you know exactly what you're getting and end up with the color you desire :).